Thursday, November 11, 2010

American Cultural Observation 475: Boy Scout Popcorn

Last year I supported the Girl Scouts and their cookie drive in the name of cultural research! This year, Thanks to a colleague's grandson (thanks Dee!), I am siding with the Boy Scouts and their popcorn drive. And boy, am I glad I did!

This fall, Cub Scouts and Boy Scouts introduced a whole new lineup of Trail’s End popcorn products for their annual fundraiser – the biggest change in 30 years. Since 1980, Americans have supported Scouting with their purchases of Trail’s End microwave popcorn and ready to eat popcorn treats.

The sale this year occurs during the Boy Scouts of America’s 100th anniversary.

The popcorn sale helps pay for local Scouting programs in communities all across the country, and Scouts enjoy a great return on their sale, with more than 70% of the purchase price going to fund local Scouting.

Luckily for me, ready to eat Cheese Corn are now made with canola oil, with 0 grams trans fat and low saturated fat and all of the ready to eat products have beautiful new packaging that’s better for the environment because less packaging waste ends up in landfills. Just as well, as I opted for the Cheese Lovers Collection which contained three 8oz. packages of lip smackin', finger lickin' cheddar cheese popcorn (2) and scrumptious white cheddar cheese popcorn (1) and was I happy to see it was packaged in the ALL NEW reclosable packages.

Needless to say, there is now a trail of yellow cheesy goodness all over my keyboard!

Trail’s End is sold exclusively by Scouts in more than 280 Scout councils across the United States and Canada.

No comments:

Post a Comment